Project Type
Art Direction
Graphic Design III
Scotty Reifnsyder, Graphic Design Professor at West Chester University
Foxtrot
Foxtrot is a soda brand based in Charleston, South Carolina, that offers a refreshing and guilt-free experience with its “Zero Everything” formula, meaning zero sugar, calories, and fat. It also prides itself on using natural ingredients and no artificial sweeteners, ensuring every sip is as clean as it is delicious. Each can features a bold, eye-catching design with a stylized fox and vibrant striped patterns that reflect the unique flavors. With a balance of playfulness and sophistication, Foxtrot delivers a crisp and flavorful alternative for health
conscious consumers who want great taste without compromise.
